IH 2+2 Tractor: Unexpected Success in Farming
The IH 2+2: A Case Study in Agricultural Innovation The International Harvester 2+2 tractor: a name that might not resonate with everyone, but within the niche world of row-crop farming, it represents a compelling story of unconventional design, effective marketing, and ultimately, remarkable success against initial skepticism. For more on current tractor pricing, see new tractor prices. This case study examines the factors that contributed to the 2+2’s triumph, offering valuable lessons for agricultural technology companies navigating a market often resistant to radical innovation....